Attending The Peter Mark "Masters of Hair" VIP Event!

Sunday, June 08, 2014

Us girls do love to spend money on clothes, shoes and handbags, however THE most important accessory is the one we wear everyday.......our hair!!

I was therefore very pleased when I heard I had been invited to Peter Mark's "Masters of Hair" event, held at the company's flagship Belfast salon on Arthur Street!

Celebrating the launch of Peter Mark ‘Masters of Hair’ campaign to VIP guests at an exclusive event at the company’s flagship Belfast salon on Arthur Street are (l-r) ‘Masters of Hair’ Stephen Hanna, Cathy Moran, Alanda Patrick, Alana Fitzpatrick with Peter Mark Area Manager, Peter Wilkinson (centre).

Peter Mark is one of Northern Ireland’s best known and longest established hairdressing groups and I couldn't wait to attend to hear more about the Peter Mark ‘Masters of Hair’ specialists!

As I walked up to their salon I was greated by a red carpet arrival and a delicious glass of bubbly! It was the perfect opportunity to see round the salon and to catch up with friend's and fellow fashion bloggers! There was a lovely relaxed atmosphere with DJ Steven Simpson setting the mood, and guests taking the opportunity to have some fun shooting their own #pmselfiestyle photos for the chance to win one of sixteen £50 Peter Mark gift cards!

I couldn't resist having some fun and entering the #pmselfiestyle comp!

Fellow fashion bloggers Ruth Maguire & Ian McGrath.

Cathy Martin & Wendi Kane.

Among the guests were fellow fashion bloggers Gemma-Louise Bond, Ruth Maguire and Ian McGrath who like myself were keen to hear about the latest hair trends for this season! I also caught up with the IN! Magazine gals, Toni, Tamara and Nicole, as well as the lovely Katie Larmour, Cathy Martin and Gráinne Maher! I also had the pleasure of meeting the fabulous Wendi Kane in person, AKA @Highheeledlady from Twitter!!

Guests enjoying the "Masters of Hair" Event!

Myself catching up with fellow fashion blogger Ruth Maguire.

The lovely Gráinne Maher with Wendi Kane.

Nicole Hollinger, Tamara Duncan, Emma Deighan, Hayley Harrison & Lynsey Adams.

Toni Crowe, Chris Glover, Jen Rea & Eve Brannon.

Soon it was time for proccedings to begin and for Stephen Clements to introduce the Peter Mark "Masters of Hair"! Showcasing the talent and expertise of Peter Mark stylists, the company has used their experience within the industry to choose leading hairdressers within the Peter Mark group who excel in the areas of Style, Colour, Cutting and Trend. These ‘Masters of Hair’ will front the brand’s new marketing campaign, while inspiring a new era of hairstyling excellence across Northern Ireland.

Providing an exclusive insight into the latest cutting-edge hair styles and colours, each hair visionary will play an integral part in bringing to life the latest new looks for clients, straight from the catwalk at the company’s seven salons in Northern Ireland. These include Belfast, Abbeycentre, Forestside S/C, Lisburn, Portadown, Ballymena and Newry.  

Peter Mark "Masters of Hair" specialist Cathy Moran with model Rebecca Martin.

Models for the evening Rebecca Martin and Christine Kinning.

Peter O’Rourke, Chief Executive of Peter Mark, said: “We are delighted to introduce our ‘Masters of Hair’ campaign to clients across Northern Ireland. At Peter Mark we pride ourselves in pushing the boundaries creatively and leading the way in all things hair.
“We have always invested in educating and training all our staff to the highest level, which is at the core of our brand’s success. However, we now want to introduce clients to our specialist leaders in their respective areas. Working in consultation with our clients, our ‘Masters of Hair’ will offer expert advice to meet their needs, while creating fashion forward hair care solutions for the upcoming season."

Celebrating the launch of Peter Mark ‘Masters of Hair’ campaign to VIP guests at an exclusive event at the company’s flagship Belfast salon on Arthur Street are (l-r) Alana Fitzpatrick, Alanda Patrick, Cathy Moran and Stephen Hanna with model Rebecca Martin.

A fabulous evening was had by all and a massive thank you to Peter Mark for throwing such a fabulous event and for the lovely goodie bag too!

More information about Peter Mark and their salons is available at

Massive thanks to Danielle Scullion at Smarts Communicate for the Press Release and for providing all the official imagery from the event.

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