"Into the Woods" with George’s dark fairytale trend: sneak peak at what to expect at West Coast Cooler Belfast FASHIONWEEK!

Saturday, October 18, 2014

Model Phoebe Tan this week showcasing some of the latest trends from the George Autumn/Winter collection which will be seen on the runway at Belfast’s premiere style event, West Coast Cooler FASHIONWEEK on Saturday 18th October.

Today is Day 4 of West Coast Cooler Belfast FASHIONWEEK and is the turn of the High Street to show off their top trends for the Autumn/Winter season!

With lots of retailers taking part it's always a hugely enjoyable show and I'm really looking forward to seeing what George have come up with for this Autumn/Winter! You may remember I had the opportunity to interview the George Design team last year at FASHIONWEEK (click HERE to read) and I cannot wait to catch up with the team later this evening for cocktails and sushi!

But before then, I thought I would treat you all to a sneak peek at some of the trends and looks you can expect to see at tonight's sold out show!

The ever-popular brand is creating tons of fashion buzz with a lookbook which includes pretty pastels, dark floral prints and woodland motifs evocative of Hans Christian Andersen’s dark fables.

Kim Walsh, Regional George Manager for Northern Ireland, commented, “Our latest Autumn/Winter collection is full of chic, must-have pieces and we’re planning on showcasing some of this season’s coolest trends. From sweet pale tones and shadowy floral prints to oversized coats and woodland designs – there’s a really beautiful ‘dark fairytale’ look running through the collection which is perfectly on trend for Autumn/Winter ’14.”

The powder blue textured coat (pictured above) has already created a major stir at the FASHIONWEEK press launch and I'm super excited to see the rest of the collection on FASHIONWEEK's ever stylish catwalk!

Cathy Martin, organiser of West Coast Cooler FASHIONWEEK, said, “With Belfast FASHIONWEEK fast approaching, we’re thrilled to welcome George back to the runway this season as we know our guests will be in for a real treat! Our new-look headquarters on Bruce Street will hopefully act as a stylish backdrop for proceedings and this year we’ve an exciting new twist with the launch of our ‘boutique alley’. The George team will be on hand after the show to offer fans a close up look at some key looks.”

So if you were lucky enough to secure a ticket before they sold out make sure to check out the George pop up shop at FASHIONWEEK's "Brand Alley" where you can shop the looks direct from the catwalk and I shall see you all tonight!

Massive thanks to Marty Byrne at Morrow Communications for press release & all relevant imagery!

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