Ten Reasons to get excited about House of Fraser Belfast’s Refurbishment!

Monday, October 31, 2016

Since 2008, the go to store for fashionista's here in Northern Ireland has been House of Fraser, Belfast. Boasting an extensive array of brands across it’s beauty, menswear and womenswear departments it has been a one stop shop for many of us when we are looking to update our wardrobes, our homes or just want a nice treat! However from this Thursday you will find that there are a few welcome changes as House of Fraser Belfast has undergone a 5 million refurbishment! New brands, a new look beauty department and a fabulous champagne bar await you, so with so much to see and do I thought I would give you a quick run down of my top 10 reasons to get excited for the new look store!

1. Chanel.

Ok ladies, you know me I love my designer brands and it is so exciting to see Chanel getting it’s own dedicated space in House of Fraser! Instead of popping over to a single counter you can truly enter the world of Chanel at their new home at the entrance of the beauty hall. Boasting an extensive array of Chanel beauty and cosmetics they also now stock their coveted “Les Exclusifs” perfume range which is only available in selected Chanel stockists! Well worth a visit!

2. Nars.
It’s so great to see American cosmetics brand Nars having their own counter in House of Fraser Belfast, giving customers the opportunity to shop the full Nars range! Their lip liners and highly pigmented eye shadows have always been a firm favourite of mine, I for one cannot wait to add to my Nars make up collection!

3. Tom Ford.

Ok, let's take a moment, can you believe that Tom Ford is here?? It may be at the premium price point for make up, but honestly their formulations and packaging is to die for! After all the hype I cant wait to try out his lipsticks which are a cult favourite amongst many beauty bloggers!

4. Jo Malone.
Jo Malone has long been a favourite of NI customers since they originally opened in House of Fraser, but now their concession is significantly larger meaning even more products for us to enjoy! Woo hoo!!

5. Charlotte Tilbury.

I think I speak for most women when I say hallelujah! Charlotte Tilbury has an impeccable record for producing make up which is truly a cut above the rest! It’s been a long time since a make up brand has caused such a stir, and it’s fantastic that it is now available in NI for the first time!

6. Mulberry.
Mulberry has been a strong presence in House of Fraser Belfast since it first opened in 2008, and was one of the first major luxury handbag brands to take a chance on the NI market. Since then Mulberry has established a firm fan base here in NI and it’s great to see their concession increasing in size in the new look House of Fraser store!

7. The Ivory Champagne Bar.

I don't know about you but there is nothing I enjoy more than a girly afternoon of shopping and now the fantastic team behind the Ivory Restaurant have created THE ultimate Champagne bar located on the first floor! Boasting impressive views, there is no better way to finish off a day’s shopping!

8. All Saints.
All Saints is one of those brands that creates beautiful everyday pieces, from statement leather jackets made from butter soft leather to super soft cotton T Shirts and everything in between, the introduction of All Saints to House of Fraser Belfast is a welcome addition to their womenswear floor!

9. Kate Spade.
There are so many people out there who love American brand Kate Spade, and finally they now have a handbag concession here in NI! For those who want designer styling at a more affordable price point then Kate Spade is for you! Her fun and quirky designs are so cool!

10. Boss Orange & Green.
It’s not all about the ladies as menswear is also seeing some exciting new brands coming to House of Fraser Belfast including the super stylish Boss Orange & Boss Green!

Stephen Mewha, Store Manager at House of Fraser Victoria Square said: 
“House of Fraser Belfast is undergoing its first significant refurbishment since the store opened in 2008.  We’re investing £5m to enable us to make improvements which will further reaffirm our position as Belfast’s only premium department store.  We have listened to customer feedback and introduced new luxury brands and created a modern shopping retail environment which will provide our customers with more choice and access to luxury and niche brands. We are confident they will love the new look and feel of the store.”

So there you have it, my Top 10 reasons why I'm so excited for our new look House of Fraser!
Keep an eye out on my social media channels this Thursday evening for a sneak peek at all the exciting changes in store as well as my must have items as I shop till I drop! Hehe!

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