Thursday, August 15, 2013

Bright and early on Monday morning, I began my journey down to Dublin for a very special Press members of the press converged on Dublin's iconic pub Hogans to hear what Guinness had in store for Arthur's Day 2013, taking place on Thursday 26th September!

Arthur's Day will be showcasing the very best of Ireland's creativity and talent from the world of music and culture at over 500 free music events and creative showcases in pubs across the island of Ireland. With Ireland joining the millions of people taking part in the Arthur's Day 2013 celebrations across Europe, Indonesia, Malaysia, The Caribbean and Australia! 32 Counties, 500+ Free Music Events, 1,000+ Music Acts, Creative Showcase Events.

I was excited to learn that the Arthur's Day line-up will see a variety of artists play in pubs across the island of Ireland, from the best and brightest of local musical talent including The Script, James Vincent McMorrow, The Original Rudeboys, Girl Band and Bouts; to internationally acclaimed artists such as Manic Street Preachers, Emeli Sandé, Janelle Monae and the legendary Bobby Womack. Further artists will be announced later in the summer. Great to see such a variety of artists involved and fantastic to see hot new talent such as Bouts and Gril Band included in the line up!

As always Arthur's Day will be a night full of surprises with acts turning up unannounced to perform in pubs. Additionally, some acts will also perform at one of five ticketed music events, taking place in pubs across Belfast, Dublin, Limerick and Cork.  Tickets will go on sale on 4th September, with proceeds going to the creative and cultural initiative, Arthur Guinness Projects.

Irish musician James Vincent McMorrow, is pictured with Stephen O’Kelly, Marketing Director, Guinness, announcing details of Arthur’s Day 2013, which will take place on Thursday 26th September, showcasing the best of Ireland’s creativity and talent from the world of music and culture.

As you've previously read on the blog, Guinness recently launched their Arthur Guinness Projects, and applicants from the projects will also have their part in Arthur's Day. As GUINNESS will collaborate with publicans and Arthur Guinness Project applicants to transform some local pubs into creative hubs.

Arthur's Day will support, promote and showcase the next generation of Ireland's musical talent, artists, poets, writers and culinary experts; all of whom are creating and inspiring positive change in Ireland today.

On Arthur's Day, THE GUINNESS STOREHOUSE at St. James's Gate Brewery will be transformed into a cultural hub showcasing Ireland's talent and creativity across the four areas of Music, Arts, Food and Sport.
Applicants will join established innovators in creating this one-off cultural experience which will also include music performance, an immersive GUINNESS cultural timeline across multiple floors and a bespoke culinary feast.

Commenting at the launch, Stephen O' Kelly, Marketing Director, Guinness said; "Guinness has a long tradition of supporting and promoting emerging talent across the island of Ireland through Arthur's Day programmes such as 'Play on the Day', 'Our Thursdays' and the recently launched Arthur Guinness Projects, a major cultural initiative which is championing people whose ideas, passion and spirit are enhancing and shaping our culture and identity. Whilst music will continue to be the cornerstone of the day, this year, our creative canvass will stretch well beyond music, embracing other aspects of our culture by showcasing talent and creativity from sport and food to the arts and design."

James Vincent McMorrow said; "From the first day I travelled abroad to play, I've been struck by how people would immediately be intrigued, even before they'd heard a note, because of the heritage and lineage that comes with being an Irish artist. It's an incredible thing, our history of creating, it has an impact on people, I know it has an impact on me, and it's really exciting to see Guinness becoming so involved in adding to that heritage through Arthur's Day and Arthur Guinness Projects. They're gonna be supporting people from Ireland creating new art and new ventures, I'm glad to be part of it this year." 

The Script said, "We can't wait for Arthur's Day. We are incredibly excited to see that emerging Irish artists will have such a fantastic opportunity to perform alongside some of the more established artists on the line up. This will undoubtedly be a huge benefit to these talented, up and coming artists and we're really looking forward to sharing the stage with them."

Irish Band "Bouts" playing at the Arthur's Day Press Launch at Hogans Bar, Dublin.

As part of the launch, assembled members of the press were treated to an intimate gig by Irish Indie band Bouts, giving us a taster of what to expect form the Arthur's Day celebrations! Talking to the band afterwards I was struck by their excitement to be a part of Arthur's day and their passion for their music, as well as getting an insight into what makes the band tick! (Watch out for my upcoming blog post on my interview with the band.) definitely not one to be missed!

For full details on Arthur's Day please visit
Drink Guinness Responsibly. Visit for the facts.

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